let's forget the weather for a moment
Admire the wonderful mix of functionality (for those living somewhere cold) and gamine charm in this puffer coat. I love puffers in the cold because I love how safe it feels, though I don't appreciate looking like a mountain ranger. This one nulls my concern nicely.
It's also nice to see Maxmara play up to its strengths as makers of a classic coat. And it's such a beautifully shot and composed ad. It is in short, so much in so little.
Picture snapped from french vogue