behind the line
Photographer: Charity De Meer for J. Crew
These days I either don't post, or feel a barrage of them lining up waiting to burst forth on my blog. Just thought I would share an interesting new-ish Tumblr - J. Crew's 770 Behind The Line blog. It's got charmingly random street snaps of chic New Yorkers and their outfits, behind-the-scenes pictures of their campaigns, inspiration behind their collections, and my favourite - a regular Pet Project series that runs every Friday about PETS. Mainly of dogs, which I love. It's one of the most well-designed brand blogs I've ever seen - perfectly in tune with the brand's aesthetic and surprisingly personal; a lot of brand blogs feel a bit mechanical or like an afterthought. But I guess it's no surprise since J. Crew's website has always had a touch of the personal; unusual for such a behemoth.
From top: posts by Ashley Sargent Price and Alison Griffin; Halsey Anderson and Jenny Kong; Tracy Rosenblaum
Pictures from 770/Behind The Line