a tangle of thoughts
I’ve shopping around for a navy cotton jumper for a while – something with the weight of a jumper but is still appropriate for Singapore weather. This has gone on fruitlessly for some time. I have an A.P.C Madras pullover I bought last year, misled by the 100% cotton description (it is TERRY cotton and denser than I'd expected). Despite being perfectly lovely and suitable for holidays in cooler climes, it remains pretty much unsuitable for 75% of the days here.
I was on the verge of buying a men’s Muji linen pullover. The colour and fit are perfect but I put it back on the shelf as I felt it bordered on being too sheer.
The other day, while browsing on ASOS, I saw a navy 100% cotton knit pullover that looked perfect...from American Apparel.
I have things from American Apparel dating back to my university days. I stopped shopping at American Apparel because their marketing and founder gave me the creeps, and the quality of the clothing often didn’t justify its rising prices.
I am very charmed by this sweater (plus I have an ASOS gift card!) But despite the credible testimony provided by my still-good six-year-old American Apparel t-shirts, I was disturbed enough by the brand to hold off making a purchase.
Then I became struck by the irony that I happily buy things from other mass market brands like Massimo Dutti even though I am not familiar with their manufacturing policies, but I am unwilling to buy something from a brand that has made a big deal about being made in America and not in sweatshops.
In short, I am perplexed by my train of thought - which is being torn in multiple directions (ethics vs convenience vs brand sentiment vs ???).
Have you ever been put off enough by a brand to not buy something, even though that something was great in all other ways?
(FYI, I decided that this whole navy jumper business was too troublesome and concluded that if I could get by for years without one, I don't need one after all.)
Picture from ASOS